Maxine McKelvey-Brown
Maximillion Digital
Maxine works from the AI, automation and implementation side, helping businesses work out where technology can genuinely improve how work gets done.
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FREE ONLINE WORKING SESSION
AI is already in your business. Who is managing it?
Bring one workflow.
Leave knowing what to do with it.
Bring one real workflow that is slow, repetitive, messy or getting stuck. It could sit in sales, operations, service, reporting, customer experience or somewhere in between. We will help you work out what should stay human, what can be automated, where AI could help, and what needs fixing first.
- Bring one real business workflow
- Leave with one clear next-step decision
- Take away a practical diagnostic you can use again
Reserve your place
Name and work email are all we need to reserve your place. Company is optional.
What happens next?
You’ll receive your confirmation, calendar details and joining information by email.
Free online working session · 7 October 2026 · 11:00–12:15 SAST
You do not need to bring client, customer or confidential information into the session. We work with the workflow, not the sensitive detail inside it.
Why this matters
AI is already finding its way into the workplace, often before businesses have decided how it should be managed.
Microsoft and LinkedIn found that 78% of people already using AI at work were bringing their own AI tools into the workplace, while 59% of leaders said they were concerned about how to quantify the productivity gains.
The question is no longer simply whether people are using AI. It is whether the business knows
where it belongs, what value it is creating and what should stay human.
WHAT YOU WILL ACTUALLY DO
This is a working session, not an AI lecture.
Bring one workflow that is slow, repetitive, messy or getting stuck. We will work through it with you so you leave knowing what the next move should be, rather than going back to work with another list of AI tools to try.
Step 1
Choose one workflow
Pick one piece of work that regularly creates drag.
Step 2
Name the blockage
Is the problem time, data, ownership, handoffs or follow-up?
Step 3
Check readiness
Is the process clear? Is the data usable? Does someone own the next step?
Step 4
Choose the route
Keep it human, automate it, delegate appropriate work to AI, or fix the workflow first.
Who this session is for
Business owners, directors and leaders responsible for sales, operations, service, customer experience, technology, innovation or productivity.
Especially if AI is already being used somewhere in the business, but there is not yet a clear plan for where it belongs, how its value should be measured, or what should remain human.
ONE WORKFLOW. FOUR CHOICES.
What should happen to the work?
The aim is not to push AI into every part of the business. The aim is to make a better decision about the work and protect the parts where people add the most value.
KEEP
Keep it human
Protect relationships, judgement, experience and decisions that need context.
AUTOMATE
Remove repetition
Use systems for repeatable work where consistency and speed matter more than human judgement.
DELEGATE
Create capacity
Let AI prepare, draft, research or process suitable work while a person stays accountable.
ENHANCE
Fix the constraint
If the process, data or ownership is unclear, improve the workflow before adding technology.
BRING SOMETHING REAL
Start with the work already happening in your business
You do not need to prepare a presentation or understand AI. Think about one part of your day that repeatedly takes too long or gets stuck.
Sales follow-up
Turn the outcome of a call into a useful first email or WhatsApp follow-up faster.
Proposal creation
Create a clearer first proposal outline from the client need, audience, location, format and goal.
Prospect preparation
Prepare useful context, likely needs and possible angles before the salesperson walks into the conversation.
Customer response
Reduce the time lost gathering information across inboxes, people and internal handoffs.
WHAT YOU WALK AWAY WITH
Useful on 8 October, not someday.
Your first workflow decision
A clear KEEP, AUTOMATE, DELEGATE or ENHANCE route for the workflow you brought with you.
A practical diagnostic
A repeatable way to look at other workflows in your business after the session.
Real sales examples
See where AI can support drafting, research, follow-up and preparation without removing human judgement.
A simple ROI lens
Look at time saved, cost removed, capacity created and value protected before you change the work.
Two perspectives.
One practical
working session.
Together, we look at the same workflow from two sides: Adelaide from the business, people and execution side, and Maxine from the AI, automation and implementation side..
Adelaide McKelvey
The Fifth Chair
Commercial strategy and on-the-ground business experience. Adelaide works from the business side, pressure-testing decisions and sharpening the process itself — the work that has to happen before any of it reaches a machine.
EVENT DETAILS
A short session built around real work.
Date7 October 2026
Time11:00 SAST
WhereOnline
Duration75 mins
CostFree
Best suited to salespeople, sales managers, business development teams and client-facing teams who want a practical way to decide where AI belongs in their work.
FREQUENTLY ASKED QUESTIONS
Before you register
Do I need AI experience?
No. The session starts with the work, not the technology. You only need a real workflow or task you would like to improve.
Do I need to prepare anything?
No formal preparation is required. Before the session, think of one workflow that is slow, repetitive, messy or regularly gets stuck.
Is this just an AI product demo?
No. We will use practical examples, but the main purpose is to help you decide what should stay human, what can be automated or delegated, and what needs fixing first.
What will I receive?
You will work through a practical workflow diagnostic during the session and use it to make a clear next-step decision for the workflow you bring.
Do I need to bring client data?
No. We work with the shape of the workflow, not confidential customer or business information.
What happens after I register?
You’ll receive confirmation and joining information by email. We’ll also give you an easy way to add the 7 October session to your calendar.
Bring one workflow. Leave with a decision.
Register now and bring one real piece of work with you. We will help you work out what should happen to it next.
7 October 2026 · 11:00–12:15 SAST · Online · Free
KEEP · AUTOMATE · DELEGATE · ENHANCE
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